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Search Engine Optimization (SEO)

Course Duration: 65 hours (45 days)

Digishine is one among the institute for best seo training  Bangalore. In our SEO sessions you will be learning about the topics like Keyword Analysis, website analysis, content analysis, On-Page Optimization, Off-Page Optimization, Tag optimisation, How to build key words,web analytics, content marketing  etc.

Who can join seo training Bangalore?

  • Students with a management or any UG background.
  • Individuals / beginners seeking career opportunities in the marketing domain.
  • Professionals who want to shift their career to digital marketing or those who are beginners in the field of digital marketing
  • Fresher marketing professionals.
  • Small Business Owners, Start-Ups & Entrepreneurs targeting for Instant Visibility.
  • Anyone can take up this course and should have good communication skills in English (Written, Speak & Read).

SEO as career

Online industry is growing everyday & SEO is playing a major role in bringing the visitors to the website and all the companies are spending a huge sum in SEO. It’s one of the most happening areas and there are a good number of job opportunities in the field of SEO.

Every website is looking to procure SEO services for itself either internally or externally depending on its budgets and expertise at hand. We are leading company in seo training  Bangalore.

SEO has very bright future for you if you have great analytic skills, and you are dynamic. You need to keep up with the latest trend in the field, have passion for research and be able to formulate clever and creative marketing strategy to beat your competitor, and have an edge over all others.

Why SEO is important for a Business

SEO is important because it is the most cost-effective way to bring in new customers for company. Search engines like Google, Bing are quickly becoming the first place people look when wanting to find a particular product or service. This is where an SEO becomes the key to make  a website appear  in search engine page results.

Syllabus: Search Engine Optimization (SEO)

On-page Optimization (Session 1)
  • What is On-page Optimization.
  • Keyword Research with Google Keyword Planner.
  • How to select Domain Name?
  • Page Naming {URL Structuring} and Folder Naming.
  • Image Naming, Image Title and ALT Tags Creation.
  • What are Meta Tags - Description, Keywords, Author, Country, Robots.
  • Redirection Tags.
  • Headings Tags {H1 to H6}.
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert keywords in content}.
  • Anchor Text, Link Title.
  • Robots.txt file use and creation.
  • HTML Sitemap creation.
  • XML Site Map Creation.
  • ROR text sitemap.
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
Off-page Optimization (Session 2)
  • What is Off-page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference between Do-Follow and No-Follow Backlinks.
  • What is Google Page Rank?
  • How to increase Page Rank?
  • Search Engine Submissions.
  • What is Content Writing?
  • Directory Submissions.
  • Article writing and submissions.
  • Press Release writing and submissions.
  • Blog posting and comment writing.
  • Classifieds posting.
  • Forum Posting.
  • Business Listing.
  • Social Bookmarking.
  • Social Networking.
  • RSS Feeds.
  • Link Exchange (one way, two way and three way).
Search Engine Algorithms (Session 3)
  • Basics & Advanced.
  • What is Search Engine Algorithms?
  • How Algorithms Works?
  • Why Search Engine need to update its Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why Search Engine penalize a website?
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update?
  • How to recover your site from Panda, Penguin and EMD?

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