In web analytics course you will learn the basics of Google Analytics interface and how to apply Google Analytics skills on any website in order to understand website, digital marketing & customer interaction with the website, & behaviors with your online business objective, statistics & forecasts based on which the marketing strategies can be altered.
Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics course provides a clear insight of working with Google analytics.