Web analytics course -Expertise your marketing skills

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Web Analytics

In web analytics course you will learn  the basics of Google Analytics interface and  how to apply Google Analytics skills on any website in order to understand website, digital marketing & customer interaction with the website, & behaviors with your online business objective, statistics & forecasts based on which the marketing strategies can be altered.

Course Duration: 10 hours (8 days)

Why web analytics is important for Business

Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics course provides a clear insight of working with Google analytics.

Web Analytics

Session 1
  • What’s analysis?
  • Is analysis worth the effort?
  • Small businesses.
  • Medium and large scale businesses.
  • Analysis vs intuition.
  • What is web analytics?
  • Getting started with Google Analytics.
  • How Google Analytics works.
  • Accounts, profiles, and users.
Session 2
  • Basic Metrics.
  • Main Sections of Google Analytics reports.
  • Direct, referring, and search traffic.
  • Campaigns.
  • Adwords, AdSense.
  • Pages and Landing Pages.
  • Event Tracking and AdSense.
  • Site Search.
  • Unique visitors.
  • Geographic and language information.
  • Technical reports.
  • Benchmarking.
  • Facebook insights.
  • Twitter analytics.
  • YouTube analytics.
  • Social Ad analytics / ROI measurement.

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