Web marketing course - Learn complete digital marketing at Digishine

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Complete Digital Marketing (CDM)

Course Duration: 105 hours (75 days)

Our  comprehensive web marketing course includes learning of complete digital marketing strategies like Search Engine optimization(SEO), Adwords PPC, Social Media Marketing, Email Marketing, Web Analytics.

Who can join web marketing course?

  • Students with a management or any UG background.
  • Individuals / beginners seeking career opportunities in the marketing domain.
  • Professionals who want to shift their career to digital marketing or those who are beginners in the field of digital marketing
  • Fresher marketing professionals.
  • Small Business Owners, Start-Ups & Entrepreneurs targeting for Instant Visibility.
  • Anyone can take up this course and should have good communication skills in English (Written, Speak & Read).

Syllabus: Search Engine Optimization (SEO)

Search Engine Optimization (SEO) (Session 1)
  • What is On-page Optimization.
  • Keyword Research with Google Keyword Planner.
  • How to select Domain Name?
  • Page Naming {URL Structuring} and Folder Naming.
  • Image Naming, Image Title and ALT Tags Creation.
  • What are Meta Tags - Description, Keywords, Author, Country, Robots.
  • Redirection Tags.
  • Headings Tags {H1 to H6}.
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert keywords in content}.
  • Anchor Text, Link Title.
  • Robots.txt file use and creation.
  • HTML Sitemap creation.
  • XML Site Map Creation.
  • ROR text sitemap.
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool).
  • Why is Alexa Rank Important?
  • Alexa Integration.

 

  • What is Off-page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference between Do-Follow and No-Follow Backlinks.
  • What is Google Page Rank?
  • How to increase Page Rank?
  • Search Engine Submissions.
  • What is Content Writing?
  • Directory Submissions.
  • Article writing and submissions.
  • Press Release writing and submissions.
  • Blog posting and comment writing.
  • Classifieds posting.
  • Forum Posting.
  • Business Listing.
  • Social Bookmarking.
  • Social Networking.
  • RSS Feeds.
  • Link Exchange (one way, two way and three way).

 

  • What is Search Engine Algorithms?
  • How Algorithms Works?
  • Why Search Engine need to update its Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why Search Engine penalize a website?
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update?
  • How to recover your site from Panda, Penguin and EMD?

 

 

Search Engkine Marketing (SEM) (Session 2)
  • Google adwords and its importance.
  •  Getting started on Pay per Click (PPC).
  •  Key components of Paid Ads.
  •  Key fundamentals of PPC.
  •   Keywords.
  •  Landing pages.
  •  PPC campaign optimization and reporting.
  •  Creating PPC strategy.
Social  Media Marketing (SMM)  (Session 3)
  •     Introduction Of social media platform.
  •    Understanding the medium of SMO.
  •    Social content.
  •    Basics of branding.
  •    Targeting and audience definition.
  •    Reporting and social reputation management.
  •     Social media paid advertising.
Email Marketing (Session 4)
  • Introduction of E-Mail Marketing.
  •  Tools used for E-mail Marketing.
  •  Creating and optimizing E-Mail campaigns.
  •  Checking E-Mail marketing database.
  •  E-Mail Marketing procedure.
  •  Case studies.
  •  Process to measure success.
Web Analytics(Session 5)
  • What’s analysis?
  •  Is analysis worth the effort?
  •  Small businesses.
  •  Medium and large scale businesses.
  •  Analysis vs intuition.
  •  What is web analytics?
  •  Getting started with Google Analytics.
  •  How Google Analytics works.
  •  Accounts, profiles, and users.

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